‘The more things change the more they stay the same’. Not at all good if this is your brand’s approach to potential social media PR disasters. It takes some innovation and agile response management to make the most of a tricky situation.
Because of widespread adoption, the amount of content competing for attention is staggering. Consumers have to sort through a heaps of irrelevant clutter to find useful information, while brands have to work hard to differentiate their content on reach their audience on popular platforms. How does your law firm reach the right mix of quality, frequency and authenticity in content marketing?